‘Desi Halwai And Snackmaker’ Zooms Ahead Leaving Behind McDonald’s And Domino’s
The business venture of Haldiram started as a small shop in Bikaner, Rajasthan, in the year 1937. Since then, people have praised the ‘desi halwai and snack maker’ for their taste, which they have persevered during the time span. According to stats, Haldiram is now the biggest Indian snack maker with a turnover of Rs.4, 000 crores.
Worth over Rs.5000 crore, Haldiram is the second largest Indian food brand after Parle. It has managed to dominate its rivals Balaji Wafers, DFM Foods, Bikanervala, Bikaji Foods and Prataap Snacks. The company sells through three outlets: Haldiram Snacks and Ethnic Foods for the northern region (annual sale – Rs.2, 136 crores); the Nagpur-based Haldiram Foods International for the western and southern markets (gross income – Rs.1, 613 crores); and Haldiram Bhujiawala for the eastern market (revenues of Rs.298 crores).
Haldiram is now twice the size of Hindustan Unilever’s packaged food division or Nestle Maggi. It is also larger than the Indian turnover of the two American fast food competitors, Domino’s and McDonald’s, put together.
“Food is culture in the country and Indian food should do well. But consumers are experimenting with food and it is under scrutiny. Companies would have to adapt and stay relevant especially for millennial,” said Devendra Chawla, Future Group president.
Kamal Agarwal, fourth-generation member of the founding family said, “We have increased our reach and developed products in-house that ensure quality control. We also understand Indian palate well and that comes handy while launching new products.”
The company does not want to mess with their age-old recipes. They want to preserve and maintain the same taste for future generations. Everything is made in-house and supervised by the family-led teams.