‘Desi Girl’, Priyanka Chopra named as the brand ambassador of Assam Tourism
After becoming the global ambassador for UNICEF and LinkedIn earlier this year, the Assam government has managed to rope in top Bollywood actor, Priyanka Chopra, as a brand ambassador of Assam Tourism for two years.
During a press meet on Sunday, Finance and Tourism Minister, Himanta Biswa Sarma said, “The agreement does not have any cost. We’ll only have to pay her during shooting and also for print advertisements as she will do so by leaving aside other work.”
Priyanka (34), will visit Guwahati to take part at the ‘International Tour Operators Conclave.’
“She is coming to Guwahati on December 24 when we will formally appoint her as our brand ambassador,” the minister said.
“With her, we’ll go global with countries like the US, the UK, Japan and Germany among others. We’ll hold promotional activities there. As she is the best, her association will definitely help Assam in attracting more national as well as global tourists,” said the minister.
They had approached Sachin Tendulkar before settling with Priyanka, to be a representative of Assam Tourism. “We approached Sachin Tendulkar, but he refused. After that, we went to 4-5 more celebrities. Finally, we zeroed in on Priyanka Chopra,” added Sarma.
Earlier, Bollywood biggies like Amitabh Bachchan and Aamir Khan had featured in advertisements such as ‘Khusbhoo Gujarat Ki’ and ‘Incredible India’ respectively.